We’ve added six powerful new columns to the Accounts Table to give you more control, visibility, and reporting flexibility:

🆕 New Columns:

• Expected Weekly Posts

  Set a weekly posting target per account. Shortimize will automatically track activity and show whether the account meets your expectations.

• Total Engagement

  Displays the actual number of interactions (likes, comments, shares, saves) across all videos—ideal for performance reporting. Pairs well with Engagement Rate for full context.

• Followers

  Shows the current follower count for each account.

• Following

  Displays how many other accounts your tracked account is following.

• First Video Posted

  Reveals the date the account’s very first video was published.

• Time Since Last Post

  Shows how long it’s been since the account last uploaded a video.

These new fields help you benchmark account performance, monitor content activity, and identify inactive creators at a glance.