New Column: Views per Follower

We’ve added a new metric to the Accounts Table: Views per Follower, a powerful way to gauge an accounts content performance beyond just follower count.

💡 Why it matters:

• Can be used to measure virality: how much reach an account gets relative to its size

• Can also be used to spot undervalued creators: accounts with low follower counts but high views can deliver outsized performance for less cost

• Great for evaluating which accounts punch above their weight and bring strong ROI

This gives you a smarter way to identify rising stars and high-impact creators.

Try it out now in the Accounts Table.